Selected Work

Story-driven case studies.

Every project is measured by the outcomes it produced — not the pixels we shipped.

Luma Atelier case study
E-commerce

Luma Atelier

Problem
Stale storefront, 1.2% conversion.
Solution
Headless rebuild, cinematic PDP, AI recs.
+218%
Conversion
1.4s → 0.6s
Load time
+312%
Organic traffic
Northwind Analytics case study
SaaS

Northwind Analytics

Problem
30% trial-to-paid drop-off.
Solution
Activation-first onboarding + new UX.
+74%
Activation
98
Lighthouse
3.1x
Demo bookings
Parallax Pay case study
Fintech

Parallax Pay

Problem
Low mobile trust, abandoned signups.
Solution
Mobile-native flow, biometric onboarding.
+186%
Mobile signups
0.4s
TTI
+58%
Retention